I don’t get it. I thought Facebook Ads are supposed to be targeted ads. Meaning – they display ads that are of interest, or at minimum, of relevance to me. Instead, my profile page is continually bombarded with ads like “Rachel Ray’s New Diet”, “Lose 3 Dress Sizes” and “Oprah’s Diet Challenge”. I’m starting to … Continued
Author Archives: Melany Gallant
SMBOttawa 4 Recap
The fourth Social Media Breakfast (SMB) Ottawa, held today at Gowlings, had a huge turnout. I’m thinking the topic of online communities is definitely a hot topic for the city. The SMB Ottawa founders (Rob Lane, Ryan Anderson and Simon Chen) organized a panel of online community experts in the city. Luc Levesque, Founder & … Continued
Social media marketing: objective, audience, commitment
As a member of the American Marketing Association, I belong to a special interest group (SIG) focused on all things related to marketing strategy. On Friday, a fellow SIG member posted a question he had about creating a Facebook fan page. What he was looking for was advice on how to go about promoting his … Continued
Social Media Breakfast 4: waking up to online communities
Organizers of Social Media Breakfast (SMB) Ottawa have a great lineup for their fourth event. Breakfast 4 brings together a panel of experts to talk about the value of online communities: Luc Levesque, Founder & General Manager, TravelPod (A TripAdvisor / Expedia Company) Gérard Métrailler, Senior Director, Product Management, Graphics, Corel Corporation Ian Skerrett, Director … Continued
socialmedian offers a lesson in listening
I belong to a social news sharing site called socialmedian. It’s a niche social network of sorts, now in public beta, that launched a few months ago. socialmedian enables you to share and follow news that matters to you and to the people who share your interests. Essentially, you can use your socialmedian account to … Continued
Blog news tracking sites – take your pick!
Well here’s an article that may be of interest to those of you who like to blog search. Over at CNET.com, Josh Lowensohn gives an overview of seven (count ’em!) seven different blog news tracker services. There are the usual suspects, like Google Blog Search, Technorati and Techmeme, but the other services include: Blogrunner Newspond … Continued
Americans prefer to interact with brands via social media
When you use social media tools on a daily basis, you can forget that to a lot of people, it’s a whole new territory. Yes that’s right, there a people (gasp) who don’t know what Twitter or Friendfeed are. Who don’t read blogs on a regular basis and wouldn’t know the first thing about subscribing … Continued
kimchi and a word about this blog
As I was working to set up this blog, my neighbours stopped by and gave me some kimchi/kimchee/gimchi (choose your spelling). Ever had kimchi? It’s a delicious Korean side dish, often served with rice. It’s a bit spicy and a great accompaniment to non-Korean dishes too (I eat it in sandwiches and in soup). So … Continued